How do I show this survey on my website?

Share the survey link anywhere, or embed the survey directly in a page with the built-in embed widget — a copy-paste iframe snippet, no code changes needed.

Why ask visitors the purpose of their visit?

Ratings only make sense in context. A 3-star rating from someone who came to buy means something very different from a 3-star rating from someone browsing — segmenting feedback by intent tells you which journeys need work.

Should the survey allow repeat responses?

This template allows multiple responses by default, since the same visitor may return for different tasks. You can switch on single-response mode in survey settings if you prefer one answer per person.

Free Website Feedback Survey Template

This website feedback survey answers the three questions every site owner needs: why did visitors come, did they accomplish it, and how did the experience feel? A navigation check and an open improvement question round it out — five questions visitors will actually finish.

Use this template

What's in this template

A full preview of every question, exactly as your respondents will see them. You can edit, reorder, or remove any question after loading the template.

Preview

Website Feedback Survey

Help us improve this website by sharing a bit about your visit.

1. How would you rate your experience on our website?*

2. What was the main purpose of your visit today?*

Browsing or researching

Making a purchase

Getting support or help

Comparing products or prices

Something else

3. Did you find what you were looking for?*

YesNo

4. The website is easy to navigate.*

Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

5. How could we improve your experience on the site?*

When to use this template

An always-on feedback survey linked or embedded on your website
Validating a redesign by comparing scores before and after launch
Diagnosing why visitors leave without converting

Frequently asked questions

How do I show this survey on my website?: Share the survey link anywhere, or embed the survey directly in a page with the built-in embed widget — a copy-paste iframe snippet, no code changes needed.
Why ask visitors the purpose of their visit?: Ratings only make sense in context. A 3-star rating from someone who came to buy means something very different from a 3-star rating from someone browsing — segmenting feedback by intent tells you which journeys need work.
Should the survey allow repeat responses?: This template allows multiple responses by default, since the same visitor may return for different tasks. You can switch on single-response mode in survey settings if you prefer one answer per person.

Use this template for free

Load these questions into the survey builder, customize anything, and share your survey in minutes. Free to use — no credit card required.

Use this template